Trigger Types

Learn more about campaign trigger types and which one to choose for your campaigns.

Trigger Events

When a relevant event occurs, the system evaluates all active campaigns with the same trigger to determine if conditions are met.

Trigger Type	Description
Purchase Transaction	Fires on a successful, member-associated purchase transaction.
Return Transaction	Fires on a successful, member-associated return linked to a prior purchase.
Internal Event	System-internal actions (e.g., tier change, member activation, profile update, achievement progress).
Custom Event	Externally pushed events via API, based on a pre-defined custom event schema.
Achievement	Fires when a member completes an achievement (e.g., "First Purchase" milestone).
Redemption Code	Fires when a generated code (coupon, QR, etc.) is redeemed by a member.

---

Learn more about triggers

Purchase Transactions

Return Transactions

Internal Event

Custom Event

Achievement

Redemption Code