What Triggers a Webhook
In this section, you will learn about webhook trigger actions.
Overview
Use this page to map webhook events to the actions that fire them. This is useful when building integrations, automations, and support workflows.
Transaction and units events
TransactionRegistered
Sent when a transaction is created:
In the Admin panel
Via API: Create a transaction
Via transaction import
AvailablePointsAmountChanged
Sent when a member’s available units change. Common reasons include:
Units are spent (reward purchase or spend endpoint)
Units are added or deducted manually by an admin
A campaign adds or deducts units
Unit transfers are imported
A unit transfer is cancelled: Cancel a points transfer
Pending units are activated (automatically or manually)
Units expire (automatically or manually)
Units are blocked (see block endpoint) or unblocked
Units are transferred between members (two events are sent: sender + receiver)
TransactionAssignedToCustomer
Sent when a transaction is matched to a member:
Manually in the Admin panel
Via API: Assign a transaction to a member
Via import
CampaignEffectWasApplied
Sent when a campaign effect is applied to a member. This includes awarding or deducting units, granting rewards, and changing member custom attributes.
See also: Reward Flow.
PointsWillExpire
Sent X days before units expire. The value of X comes from Expiring Notifications.
WalletBalanceUpdated
Sent on every wallet balance change for a member. This includes:
Units are spent (reward purchase or spend endpoint)
Units are added or deducted manually by an admin
A campaign adds or deducts units
Unit transfers are imported
A unit transfer is cancelled: Cancel a points transfer
Pending units are activated (automatically or manually)
Units expire (automatically or manually)
Units are blocked (see block endpoint) or unblocked
Units are transferred between members (two events are sent: sender + receiver)
Reward and coupon events
RewardRedemptionStatusChanged
Sent when a redeemed reward changes status:
In the Admin panel
Via API: Change redemption status
CustomerBoughtReward
Sent when a member receives a reward:
Reward is assigned manually
Reward is granted by a campaign
Reward is purchased from the reward catalog
See also: Reward Flow.
CouponWillExpire
Sent X days before a reward coupon expires. The value of X comes from Expiring Notifications.
Member and tier events
CustomerRegistered
Sent when a member is created:
In the Admin panel
Via API: POST /api/{storeCode}/member
CustomerWasRegisteredWithoutActivation
Sent when a member is registered without activation:
CustomerUpdated
Sent when a member profile is updated in the Admin panel or via API. This includes:
Basic profile fields (name, phone, email, card number, gender, dates, tier)
Custom attributes: PUT /api/{storeCode}/member/{member}
Address and company details
Agreements
CustomerRequestedSendActivationCode
Sent when a member requests an activation code:
Resend code: POST /api/{storeCode}/member/resend-code
CustomerRequestedPasswordReset
Sent when an active member requests a password reset:
Request reset: POST /api/{storeCode}/member/password/reset/request
CustomerPhoneNumberWasChanged
Sent when a logged-in member updates their phone number in their profile.
CustomerLevelChanged
Sent when a member’s tier changes:
Manual tier change (upgrade or downgrade)
Tier threshold is reached
A new member is created and the default tier is assigned
LevelWillExpire
Sent X days before tier recalculation. The value of X comes from Expiring Notifications.
CustomerEmailWasChanged
Sent when a logged-in member updates their email in their profile.
CustomerDeactivated
Sent when a member is deactivated:
In the Admin panel
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