# Badges

## Overview

Badges are labels you assign to members to recognize status or behavior.\
You can grant them manually or automatically via campaign effects.

Use badges when you need a simple “tag” that is visible in member profiles.\
You can also use them as part of your automation logic.

{% hint style="info" %}

* Create badges once. Then reuse them across the program.
* **System code** is permanent after creation.
* Deactivating a badge that is used in a campaign can break that campaign logic.
  {% endhint %}

### Common use cases

* Mark VIP members or staff accounts.
* Highlight members from a specific acquisition channel (e.g., “Early adopter”).
* Track program milestones (e.g., “First purchase”, “100 orders”).
* Flag operational statuses (e.g., “Manual review”, “High return rate”).

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## Learn more about

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Creating Badges</strong></td><td>Create a new badge and define its permanent system code.</td><td><a href="badges/creating-badges">creating-badges</a></td></tr><tr><td><strong>Managing Badges</strong></td><td>Edit badge details, open badge details, and deactivate unused badges.</td><td><a href="badges/managing-badges">managing-badges</a></td></tr><tr><td><strong>Granting Badges to Members</strong></td><td>Assign a badge manually and adjust or remove assignments.</td><td><a href="badges/granting-badges-to-members">granting-badges-to-members</a></td></tr><tr><td><strong>Using Badges in Campaigns</strong></td><td>Grant badges automatically when campaign rules match.</td><td><a href="badges/using-badges-in-campaigns">using-badges-in-campaigns</a></td></tr><tr><td><strong>Viewing Badges in Member Profiles</strong></td><td>Review badge assignments and manage them from a member profile.</td><td><a href="badges/viewing-badges-in-member-profiles">viewing-badges-in-member-profiles</a></td></tr></tbody></table>