Badges

This article explains how badges can be assigned and used in your loyalty program.

Overview

Badges are labels you assign to members to recognize status or behavior. You can grant them manually or automatically via campaign effects.

Use badges when you need a simple “tag” that is visible in member profiles. You can also use them as part of your automation logic.

• Create badges once. Then reuse them across the program.

• System code is permanent after creation.

• Deactivating a badge that is used in a campaign can break that campaign logic.

Common use cases

• Mark VIP members or staff accounts.

• Highlight members from a specific acquisition channel (e.g., “Early adopter”).

• Track program milestones (e.g., “First purchase”, “100 orders”).

• Flag operational statuses (e.g., “Manual review”, “High return rate”).

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Learn more about

Creating Badges

Create a new badge and define its permanent system code.

Managing Badges

Edit badge details, open badge details, and deactivate unused badges.

Granting Badges to Members

Assign a badge manually and adjust or remove assignments.

Using Badges in Campaigns

Grant badges automatically when campaign rules match.

Viewing Badges in Member Profiles

Review badge assignments and manage them from a member profile.