> For the complete documentation index, see [llms.txt](https://help.openloyalty.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.openloyalty.io/playbook/sample-setups/sample-campaigns/4-buy-product-acme-123-and-earn-100-points.md).
# #4 Buy product ACME 123 and earn 100 points
### #4 Buy product ACME 123 and earn 100 points
**Business goals:**
* Product sales
* Higher margin
**Loyalty mechanism:** Currency
**Description:**
* This campaign rewards members with loyalty currency every time they buy a specific product.
* The campaign is perfect in cases where you need to clear stock of a specific product, want to promote a product with a higher margin, or want to promote a newly introduced product among the customer base.
**Default configuration:**
* **Campaign type:** Direct
* **Trigger:** Transaction
* **Rules:**
* **Condition:** At least 1 ACME 123 product in the transaction *(Quantity of product with a specific SKU -> SKU: 123, IS greater or equal to 1)*
* **Effect:** Give 100 points *(Add units -> Wallet type: Points wallet -> Calculation formula: 100)*
{% hint style="info" %}
**Actionable tips:**
* Set a time limit when the campaign is active to maximize the campaign efficiency e.g. members can earn an extra 200 points for buying ACME products during the upcoming weekend.
* While calculating the number of loyalty currencies, always consider the margin on the product.
* If you want to reward customers for buying any product from the group use different conditions e.g. quantity of products from a specific category.
{% endhint %}
### Campaign JSON file to import
{% file src="/files/nPMse0J1kj1oh05zByYb" %}
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