Rewards

In this section, you will get to know everything related to Rewards. You’ll be familiar with creating and managing Rewards available within your Loyalty Program.

Overview

Rewards are the benefits that members can redeem in exchange for their loyalty points or other program currencies. They are one of the most important parts of your loyalty program - they motivate customers, strengthen engagement, and drive repeated behaviour.

In Open Loyalty, rewards can be:

• 📦 Material rewards – physical gifts like gadgets, accessories, or event tickets.

• 🎟️ Coupons – digital codes that unlock discounts, credits, or free products.

You can create rewards, assign them to campaigns, and track their entire lifecycle - from setup through redemption to fulfillment.

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What you’ll learn in this section

In this section, you will learn how to:

• 👀 Explore and filter the All rewards list.

• 🛠️ Create new rewards step by step.

• 🎟️ Configure coupon types and sources.

• 🗂️ Organize rewards into categories.

• 📊 Track redemptions in Redeemed (rewards fulfillment).

• ⚙️ Set up the wallets for redemptions.

• ✏️ Manage existing rewards (edit, duplicate, cancel, expire).

Learn more about

Reward List

Learn how to set up and manage rewards.

Reward Fulfillment

Learn how to browse through redeemed rewards.

Reward Categories

Learn more about reward categories.

Implementing this? The Implementation Guide's Rewards & Coupons checklist covers the catalogue, redeeming rewards, marking coupons as used and fulfilling physical rewards through the API.