#11 Shopping Spree

Reward members who spend €100 in May with a discount coupon and tier-qualifying units.

Business case

A limited-time spending threshold can increase basket value during a quieter period.

Members who spend €100 during May receive a discount coupon and progress toward a higher tier.

💡 Useful for creating revenue spikes while making tier benefits more attainable.

This campaign involves these mechanics:

• Campaigns

• Purchase transaction triggers

• Rewards

• Tiers configuration

🛠️ Step by step

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Step 1: Campaign trigger

• Path: Campaigns > Add campaign

• Campaign type: Direct campaign

• Campaign trigger: Purchase transaction

Learn more about creating campaigns:

Creating Campaigns

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Step 2: Campaign info

• Name: Shopping Spree

• Start date: May 1, 12:00 am

• End date: May 31, 11:59 pm

• Status: Active

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Step 3: Rules and effects

• Condition: Transaction gross value is greater than or equal to 100.

• Effect 1: Give reward – select the discount coupon.

• Effect 2: Add units to the tier wallet – set units needed for the target tier.

In plain English

A member who completes any purchase of €100 or more in May receives both a discount coupon and units allocated to the tier wallet.

Learn more about setting up tiers:

Tiers

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Step 4: Limitation and budget

• Campaign limit: In total, 1 per member.

• Budget: Set a coupon budget and a tier-unit budget, if required.

Control-cost tip

Using a per-member limit controls campaign cost and prevents duplicate rewards.

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Step 5: Review and save

Review the May dates, spending condition, rewards, and tier configuration. Then save and activate the campaign.

Troubleshooting

The campaign did not apply to a purchase

Confirm that the purchase occurred during May and has a gross value of at least €100. Check that the campaign is active.

The member did not receive the discount coupon

Confirm that the selected reward is active and available. Check that its inventory or coupon pool has remaining stock.

The member did not reach the higher tier

Confirm that the campaign adds units to the configured tier wallet.

Check that the member reached the target tier threshold and that tier recalculation is enabled.