#12 Shop for Golden Tier Perks

Reach the Gold tier by spending more than $100 during Black Friday and earn 5% cashback.

Business case

A Black Friday spending threshold can increase basket value during a high-demand period.

Members who spend more than $100 progress to the Gold tier. Gold-tier members receive 5% cashback.

💡 Useful for encouraging larger purchases while making a premium tier attainable.

This campaign involves these mechanics:

• Campaigns

• Purchase transaction triggers

• Tiers configuration

• Tier benefits

🛠️ Step by step

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Step 1: Campaign trigger

• Path: Campaigns > Add campaign

• Campaign type: Direct campaign

• Campaign trigger: Purchase transaction

Learn more about creating campaigns:

Creating Campaigns

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Step 2: Campaign info

• Name: Shop for Golden Tier Perks

• Start date: Set the start of your Black Friday promotion.

• End date: Set the end of your Black Friday promotion.

• Status: Active

3

Step 3: Rules and effects

• Condition: Transaction gross value is greater than 100.

• Effect: Add units to the tier wallet. Set the units needed to reach Gold.

In plain English

A member who spends more than $100 during Black Friday receives enough tier units to reach Gold.

Gold-tier members receive 5% cashback through the configured tier benefit.

Learn more about setting up tiers:

Tiers

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Step 4: Configure the Gold tier benefit

Configure the Gold tier with a 5% cashback benefit. Ensure the benefit applies after the tier upgrade.

Cashback tip

Use a separate campaign for cashback when it must apply to the qualifying purchase itself.

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Step 5: Limitation and budget

• Campaign limit: In total, 1 per member.

• Budget: Set a tier-unit budget, if required.

Control-cost tip

Using a per-member limit prevents duplicate tier-progress rewards.

6

Step 6: Review and save

Review the Black Friday dates, spending condition, tier units, and Gold benefit. Then save and activate the campaign.

Troubleshooting

The campaign did not apply to a purchase

Confirm that the purchase occurred during the Black Friday promotion. Ensure its gross value exceeds $100. Check that the campaign is active.

The member did not reach Gold

Confirm that the campaign adds units to the configured tier wallet. Verify that the assigned units meet the Gold threshold.

The member did not receive cashback

Confirm that the Gold tier has an active 5% cashback benefit. Check that the member has reached Gold before the cashback transaction.