Setting Up a Raffle

Raffles are a great way to engage customers by allowing them to redeem earned points for raffle tickets and win attractive prizes.

Overview

In this example, we will set up a raffle scenario where customers:

• Earn points and redeem them for raffle tickets.

• Participate in a monthly raffle.

• Winners are randomly selected at the end of each month.

Configuration Steps

1

Create Tickets (Coupon Rewards)

Set up the reward representing a raffle ticket. The redeemed rewards will be used later as part of a lottery.

Below is a sample configuration provided in two formats: a detailed list and a JSON file that you can easily import into Open Loyalty.

Configuration Description

Set up the reward representing a raffle ticket:

• Reward Type: Coupon

• Coupon Type: Value Coupon

• Coupon Value Settings: Fixed Value (must be greater than 0, e.g., 1)

• Price in Points: Set based on the item value (e.g., 500, 1000, 1500, 5000)

• Availability: Specific period (e.g., Dec 1 – Jan 31)

• Visibility in Catalogue: Always visible or visible during a set period

• Targeting: Can be targeted to specific customer tiers if required

• Limits: No redemption limits

• Coupon Source: Autogenerated

Import File

2

Create Gifts (Material Rewards)

Set up the reward representing the winning prizes. The redeemed rewards will be used later to track the actual winners of a lottery.

Below is a sample configuration provided in two formats: a detailed list and a JSON file that you can easily import into Open Loyalty.

Configuration Description

Configure the actual reward item:

• Reward Type: Material (or Coupon if needed)

• Reward price in points: 0

• Availability & Visibility: Only on the raffle draw day

• Redemption Limits: Typically limited to one per customer, and a total limit based on available stock (e.g., total 3 items available)

Import File

3

3. Custom Event Schema

Define a custom event to handle raffle results:

• Event System Identifier: e.g., january_raffle

• Event Name: e.g., "January Raffle"

• Attributes:

  • Attribute Name: Won reward

  • Attribute Type: Text

  • Attribute System Identifier: won_reward

4. Set Up Campaign for Raffle Winners

Establish a campaign to distribute prizes based on the custom event:

• Campaign Type: Direct

• Campaign Trigger: Custom Event (defined previously)

• Visibility: Typically hidden, used internally for raffle management

• Rules:

  • Condition: event.body.won_reward equals specific prize (e.g., headphones)

  • Effect: Distribute the defined reward (e.g., Headphones)

Considerations:

• The raffle logic (random winner selection) is executed externally and integrated via custom events.

• Mark used raffle tickets as expired or categorised them separately for clarity.

This setup can be replicated each month or adjusted for different items and raffle frequencies.