Braze

This section outlines the partnership between Braze and Open Loyalty.

The Braze and Open Loyalty integration allows you to sync loyalty data—such as points balance, tier changes, and expiry warnings—directly into Braze in real-time. This enables you to trigger personalized messages (Email, Push, SMS) immediately when a user's loyalty status changes.

About this integration

This integration uses Braze Data Transformations to capture webhooks from Open Loyalty and map them to Braze User Profiles.

• Real-time Updates: Push loyalty events (Points Earned, Tier Upgrades) to Braze instantly.

• Personalization: Use loyalty attributes (Current Balance, Next Tier Name) in your Braze templates.

• Bi-directional: Update Open Loyalty customer custom attributes based on Braze engagement data.

Prerequisites

Prerequisite	Description
Open Loyalty Account	You must be an Admin on an Open Loyalty Tenant.
Open Loyalty REST API Key	An Open Loyalty REST API Key (for integrations where data is sent from Braze to Open Loyalty) Create this in Settings > Admins > API Keys.
Braze REST API Key	A Braze REST API key with users.track permissions. Create this in Settings > API Keys.
Braze Data Transformation	Access to the "Data Settings" tab in Braze to configure webhook listeners.

Integration Guides

Select the direction of data flow you wish to configure:

Syncing Open Loyalty Events to Braze

Learn how to capture any Open Loyalty webhook (Points, Tiers, etc.) and map it to Braze User Events.

Updating Open Loyalty from Braze

Learn how to update member attributes and labels in Open Loyalty using Braze Webhooks.