#2 Earn 2x points when shopping on Monday morning

#2 Earn 2x points when shopping on Monday morning

Business goals:

• Number of transactions

• Customer Activation

Loyalty mechanism: Currency

Description:

• With this campaign, customers earn double the number of points when shopping in a specific period of time.

• The campaign helps activate members to start visiting the store at specific times e.g. hours, weekdays, or months.

• This type of campaign runs as an addition to the general spending rule e.g. Earn 1 point for every $1 spent. With the rule, we give additional points besides the normally earned loyalty currency.

Default configuration:

Campaign details overview

• Campaign type: Direct

• Trigger: Purchase transaction

• Rules:

  • Conditions:

    • The weekday in which the transaction was done is Monday (Transaction document date -> Is the day of week -> Monday)

      • The hours between which the

        transaction was done is 9:00 AM and 11:00 AM (Time of transaction -> Is the time between -> From 9:00 AM To 11:00 AM)

  • Effects: Give 2 points for every $1 spent (Add units -> Wallet type: Points wallet -> Calculation formula: 2*transaction.grossValue)

Actionable tips:

• Adjust the time period to activate customers in the desired moments.

• Set up a daily or hourly limit to avoid fraud.

• Set up a budget for the total number of loyalty currency to control the costs of the campaign.

• Change the time period to a specific product category, and increase the sales of specific products e.g. Earn 2x points for buying product ACME.

• Target the rule for a specific tier or segment of customers to activate the desired group of customers.

Campaign JSON file to import

1KB

#2 Earn 2x points when shopping on Monday morning.json