# Terms Reference

<table data-full-width="true"><thead><tr><th width="140">API Naming</th><th width="477">Description</th><th>Endpoint</th></tr></thead><tbody><tr><td>baseUrl</td><td>The URL to your environment instance, e.g.<br><a href="https://example.eu-west-1.openloyalty-stage.io/">https://demo-1.eu-west-1.openloyalty-stage.io/</a></td><td></td></tr><tr><td>storeCode</td><td>Unique code created for the tenant.<br><br>Store is referred to as <strong>Tenant</strong> in the admin panel.</td><td><a href="https://apidocs.openloyalty.io/#operation/storeGetList">GET /api/store</a></td></tr><tr><td>customerId</td><td>Unique ID created for the member profile.<br><br>Customer is referred to as <strong>Member</strong> in the admin panel.<br><br>Most of the endpoints accept other member identifications, such as email/phone/loyalty card number in the API requests.<br>Some endpoints still require the <strong>customerId</strong> to be provided in the payload.</td><td><a href="https://apidocs.openloyalty.io/#operation/memberGetList">GET /api/{storeCode}/member</a></td></tr><tr><td>segmentId</td><td>Unique ID created for the segment.</td><td><a href="https://apidocs.openloyalty.io/#operation/segmentGetList">GET /api/{storeCode}/segment</a></td></tr><tr><td>rewardId</td><td>Unique ID created for the reward.</td><td><a href="https://apidocs.openloyalty.io/#operation/rewardGetList">GET /api/{storeCode}/reward</a></td></tr></tbody></table>