Custom events

The Custom Events tab shows all events triggered by or associated with a member that are not standard transactions. Custom events provide flexibility to record and act on unique activities, such as registrations, reviews, referrals, or in-app actions.

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Key elements

• Event list Each record includes:

  • Event date – business date provided in the custom event.

  • Event name – as defined in your schema.

  • Event attributes – key-value pairs with details (e.g., device=mobile, location=store-12).

  • Created on – date when the event was registered in the system.

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From the actions menu, you can view details of each custom event.

• Linked data Custom events may also display:

  • Assigned units – loyalty points or cashback added as part of the custom event.

  • Campaign triggers – campaigns initiated by the custom event.

  • Custom event body - event attributes of the custom event.

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To find out more about the custom events module, please refer to this section of the User Guide:

Custom Events