# Custom events

The **Custom Events** tab shows all events triggered by or associated with a member that are not standard transactions. Custom events provide flexibility to record and act on unique activities, such as registrations, reviews, referrals, or in-app actions.

<figure><img src="/files/swpGZOgtaMD9AjCRCq5u" alt=""><figcaption></figcaption></figure>

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### Key elements

* **Event list**\
  Each record includes:
  * **Event date** – business date provided in the custom event.
  * **Event name** – as defined in your schema.
  * **Event attributes** – key-value pairs with details (e.g., `device=mobile`, `location=store-12`).
  * **Created on** – date when the event was registered in the system.

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From the actions menu, you can **view details** of each custom event.

* **Linked data**\
  Custom events may also display:
  * **Assigned units** – loyalty points or cashback added as part of the custom event.
  * **Campaign triggers** – campaigns initiated by the custom event.
  * **Custom event body** - event attributes of the custom event.

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To find out more about the custom events module, please refer to this section of the User Guide:

{% content-ref url="/pages/-MhwU9vuj9jlFAx19huA" %}
[Custom Events](/main-features/custom-events.md)
{% endcontent-ref %}


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