Follow up Achievements
What is a follow-up achievement?
It refers to a type of loyalty achievement in which a member needs to fulfill specific conditions before unlocking a next/following achievement. Once members have completed one achievement, they can embark on the journey of unlocked achievement.
In other words, unlocking achievement is a reward for completing previous ones.
What is the business goal of a follow-up achievement?
Creating a follow-up achievement enables you to design advanced gamification scenarios that can engage members on multiple levels. The primary goal of this type of achievement is to increase customer retention and sales by providing rewards to members who complete specific conditions. Additionally, it allows you to set achievements as milestones in the loyalty journey.
Unlocking campaigns as a reward for completing previous ones encourages members to keep returning and further engage with your business.
How does a follow-up achievement work?
Once one achievement is completed, it unlocks the next achievement for a member. Depending on different scenarios. When achievement has similar rules, only one can progress until it is completed and after the second one is unlocked.
How to set up a follow-up achievement?
Examples of follow-up achievement configuration based on the scenario:
The member completes Achievement "Login 5 days in a row" > can see/unlock Achievement B
Use Case: A member has completed the achievement "Login 5 days in a row". When this achievement is fulfilled, the new achievement "Login 10 days in a row" begins. These challenges do not overlap. Therefore, the second login challenge should start with 0 steps and should not have 5 steps already fulfilled because the first one has been completed. The first achievement gives 50 pts and the second 150 pts.
Follow-up achievement how-to
Go to GENERAL -> Members -> Custom events -> Custom event schema -> Add event. schema
Go to LOYALTY MODULES -> Achievements -> Add Achievement "Login 5 days in a row"
Type: Direct
Trigger: Custom event
Achievement Counting: Number of event occurrences
Limits: 1 in total
Go to LOYALTY MODULES -> Campaigns -> Create the first Campaign for completing Achievement "Login 5 days in a row":
Type: Direct
Trigger: Achievement "Login 5 days in a row" completion
Effects: Adds 50 units
Go to GENERAL -> Members -> Segments -> Add segments
Go to LOYALTY MODULES -> Achievements -> Add Achievement "Login 5 days in a row"
Type: Direct
Trigger: Custom event
Achievement Counting: Number of event occurrences
Limits: 1 in total
Trigger Condition: Member segment Log in 5 days in row completion
Go to LOYALTY MODULES -> Campaigns -> Create the second Campaign for completing Achievement "Login 10 days in a row" and add effect with an addition of 150 pts.
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