# Referral Campaign

Referral campaigns enable you to reward both **existing members (referrers)** and **newly recruited ones (referees)** when a successful referral occurs, or based on the actions after the referral. These campaigns are an effective tool to encourage organic program growth and build community engagement.

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### 🧠 How It Works

A referral campaign is a special campaign type that grants rewards **when a referred member completes a defined activity** (e.g. a purchase). The campaign logic is tied to the **referrer–referee relationship** and executes based on the referee's actions.

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### 🛠️ Configuring a Referral Campaign

To configure a referral campaign, you can follow the steps outlined in the article below:

{% content-ref url="" %}
[](https://help.openloyalty.io/main-features/campaigns/campaigns-and-referral-campaigns/creating-campaigns)
{% endcontent-ref %}

The main difference is - the 'Rules' section is divided into the 'Rules for Referrer' and 'Rules for Referee' sub-sections. There, you can create conditions you would like to apply respectively for Referrer, for Referee, or for both, and reward them accordingly.

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### 🔗 Multi-level Campaign Configuration

The **multi-level referral** feature allows you to create referral campaigns that reward **multiple levels of the referral chain**.

<figure><img src="https://2658975168-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcNVX03KZzmrGwJihLiEx%2Fuploads%2FzfaL7uHBhEWPT8GjxAJU%2Fimage.png?alt=media&#x26;token=340cb851-5e5f-4335-bf58-a4bf1bf9ac29" alt=""><figcaption></figcaption></figure>

Instead of rewarding only the direct referrer, you can configure additional effects for second-level, third-level, or further referrers. This helps you:

* Expand reach by incentivizing deeper referral networks.
* Encourage viral growth and word-of-mouth promotion.
* Customize reward amounts for each referral level.

For example:

* Level 1 referrer receives 100 points.
* Level 2 referrer receives 50 points.
* Level 3 referrer receives 20 points.

This tiered incentive structure boosts both **sales** and **member engagement**, motivating participants to actively grow your program.

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### 🎯 Example Scenario

Let’s say you want to reward members who refer others to your program. Here’s how a simple setup might look:

* **Trigger**: Purchase transaction by the referee.
* **Condition**: Transaction value exceeds $20.
* **Effect**: Grant 100 points to the referrer.
* **Limit**: Max 5 successful referrals per referrer.

When a referee (a newly joined member) completes a purchase over $20, their referrer automatically receives 100 points—up to the defined limit.

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### ⚙️ Additional Notes

* You can define different reward structures based on conditions met by the referred member.
* The referral relationship is based on the **referrerId** field in the referee’s member profile.

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### ✅ Summary

Referral campaigns are a powerful way to expand your loyalty program through peer-to-peer promotion. By configuring rewards based on referee activity, you create a meaningful incentive for members to spread the word, driving both engagement and growth.

### Related articles:

{% content-ref url="../../../../faq/referral-programs" %}
[referral-programs](https://help.openloyalty.io/faq/referral-programs)
{% endcontent-ref %}

{% content-ref url="broken-reference" %}
[Broken link](https://help.openloyalty.io/main-features/campaigns/campaigns-and-referral-campaigns/creating-campaigns/broken-reference)
{% endcontent-ref %}