Custom Attributes in Campaigns

Learn how you can use custom attributes in campaigns

Overview

Campaign attributes, organized in a key:value format, serve as versatile data containers. These attributes offer multifaceted functionalities:

1. Filtering in Admin Panel/API: Enables filtering campaigns based on specific criteria, aiding efficient campaign management and targeted audience segmentation.

2. External Application Integration: Allows utilization of attribute data in external applications, enhancing management and filtering capabilities across various platforms.

For instance, an attribute like "new_member_campaign": "true" could be utilized to specifically display campaigns to new members. This attribute facilitates targeted campaign display solely to new members, ensuring personalized and relevant engagement strategies tailored to specific user segments.

How to use them

• Access the Basic Settings section of your campaign.

• Click Add Custom Attribute and enter pairs like season:summer or channel:email.

• You can include multiple attributes per campaign.

Best practices

• Stick to standard naming conventions (e.g., lower_snake_case).

• Use tags to categorize by theme, launch period, or audience.

• Query and filter campaigns with these attributes via API or admin tools.