# #2 Earn 2x points when shopping on Monday morning

## **#2** Earn 2x points when shopping on Monday morning

**Business goals:**

* Number of transactions 
* Customer Activation

**Loyalty mechanism:** Currency

**Description:**

* With this campaign, customers earn double the number of points when shopping in a specific period of time.
* The campaign helps activate members to start visiting the store at specific times e.g. hours, weekdays, or months.
* This type of campaign runs as an addition to the general spending rule e.g. Earn 1 point for every $1 spent. With the rule, we give additional points besides the normally earned loyalty currency.

**Default configuration:**

<figure><img src="https://2658975168-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcNVX03KZzmrGwJihLiEx%2Fuploads%2F2FihQCNtNu0gjbwMRj0M%2Fimage.png?alt=media&#x26;token=7652f3bd-9650-4bb1-874b-9a0ded1a7095" alt=""><figcaption><p>Campaign details overview</p></figcaption></figure>

* **Campaign type:** Direct
* **Trigger:** Purchase transaction
* **Rules:**
  * **Conditions:**&#x20;
    * The weekday in which the transaction was done is Monday *(Transaction document date -> Is the day of week -> Monday)*
      * The hours between which the

        transaction was done is 9:00 AM and 11:00 AM\
        \&#xNAN;*(Time of transaction -> Is the time between -> From 9:00 AM To 11:00 AM)*
  * **Effects:** Give 2 points for every $1 spent\
    \&#xNAN;*(Add units -> Wallet type: Points wallet -> Calculation formula: 2\*transaction.grossValue)*

{% hint style="info" %}
**Actionable tips:**

* Adjust the time period to activate customers in the desired moments.
* Set up a daily or hourly limit to avoid fraud.
* Set up a budget for the total number of loyalty currency to control the costs of the campaign.
* Change the time period to a specific product category, and increase the sales of specific products e.g. Earn 2x points for buying product ACME.
* Target the rule for a specific tier or segment of customers to activate the desired group of customers.
  {% endhint %}

### Campaign JSON file to import

{% file src="<https://2658975168-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcNVX03KZzmrGwJihLiEx%2Fuploads%2FCPbEI51k8DmncLwQ1ZQX%2F%232%20Earn%202x%20points%20when%20shopping%20on%20Monday%20morning.json?alt=media&token=0c28c385-7a44-41f6-83d8-1ed5476e3f22>" %}