#2 Earn 2x points when shopping on Monday morning

#2 Earn 2x points when shopping on Monday morning

Business goals:

  • Number of transactions

  • Customer Activation

Loyalty mechanism: Currency


  • With this campaign, customers earn double the number of points when shopping in a specific period of time.

  • The campaign helps activate members to start visiting the store at specific times e.g. hours, weekdays, or months.

  • This type of campaign runs as an addition to the general spending rule e.g. Earn 1 point for every $1 spent. With the rule, we give additional points besides the normally earned loyalty currency.

Default configuration:

Campaign type: Direct

Trigger: Transaction


  • Conditions:

    • The weekday in which the transaction was done is Monday (Time of transaction -> Is the day of week -> Monday)

    • The hours between which the

      transaction was done is 9:00 AM and 11:00 AM (Time of transaction -> Is the time between -> From 9:00 AM To 11:00 AM)

  • Effects: Give 1 additional point for every $1 spent (Add units -> Wallet type: Points wallet -> Calculation formula: 1 * Total transaction value)

Actionable tips:

  • Adjust the time period to activate customers in the desired moments.

  • Set up a daily or hourly limit to avoid fraud.

  • Set up a budget for the total number of loyalty currency to control the costs of the campaign.

  • Change the time period to a specific product category, and increase the sales of specific products e.g. Earn 2x points for buying product ACME.

  • Target the rule for a specific tier or segment of customers to activate the desired group of customers.