Monitoring & Analytics
Last updated
Was this helpful?
User Guide
Last updated
Was this helpful?
Was this helpful?
Once a campaign is active, it’s essential to track its performance. The Campaign Overview (Single Campaign View) provides clear, actionable insights into how well your campaign is engaging members.
At the top of the overview page, two key metrics are displayed:
Total Engagement – total number of times the campaign has awarded points or actions to members during the selected period
Engaged Members – number of unique members who received rewards at least once in that timeframe
Beneath the summary, a line chart illustrates these metrics over time, helping you identify peaks and trends.
You can adjust the period (e.g., last 7, 30, or 90 days)
A dashed line indicates metrics for a previous comparison period, enabling performance benchmarking (e.g., month-over-month)
Use this to assess whether engagement is increasing, plateauing, or declining.
A lower panel tracks campaign usage and network capacity:
Units issued by campaign: number of points or coupons granted
Remaining units: budget left before hitting limits
Per-member limitations: counts issued per individual (e.g., total or per period)
Completion count per member: how many times each member can engage
This section helps you monitor whether your limit/budget settings are being reached.
📈 Engagement Spikes: Peaks suggest objectives are resonating—check if they align with trigger events (e.g., start of the campaign, birthday, achievement completion).
⚠️ Zero Engagement: Indicates possible misconfiguration - check trigger schedule, type, active status, and rule conditions.
🔄 Budget Alerts: If “Remaining units” nears zero, consider increasing budget or pausing the campaign to adjust.
Set Alerts: Monitor daily and weekly engagement trends to spot anomalies.
Compare Periods: Use the comparison feature to evaluate campaign tweaks.
Watch Budgets: Prevent early exhaustion or over-delivery of rewards.
Use for Informed Iteration: Adjust rules, visibility, or timing based on analytics.