# Automation Campaigns
## What are Automation Campaigns?
**Automation Campaigns** (formerly known as time-based campaigns) let you schedule loyalty initiatives to run automatically - triggered by a date or a recurring schedule - without manual intervention.
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**Automation Campaigns** run after midnight according to the timezone configured for the tenant.
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**Performance limitations**
* **Automation Campaigns** can be triggered for audiences equal to or lower than 200,000 (limit does not apply to Birthday Campaigns and Membership Anniversary Campaigns).
* The maximum number of **Automation Campaigns** is 4 (active and inactive) in the loyalty program (in one tenant).
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### 🚀 What Automation Campaigns Do
They’re designed to automatically reward members at key times:
* **Triggers** include recurring schedules (daily, weekly, monthly), birthdays, and membership anniversaries.
* **Rules** specify conditions (member segment, tier, custom attributes) and effects (awarding points, coupons, balance adjustments).
* **Limits & Budgets** control how many rewards can be issued overall or per member.
* **Visibility & Status** settings decide who sees the campaign and when it becomes active.
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### 🎯 Summary Table
| Trigger Type | Fires On | Audience Options | Common Use Cases |
| --------------- | ----------------------------------- | ------------------------------------------------------ | ----------------------------------- |
| **Daily** | Every day at 00:00 |
Everyone / Segment / Tier Rule-based filters
| Streak rewards for active members |
| **Weekly** | Chosen weekday(s) at 00:00 | Same as above | Weekend promotions, weekly gifts |
| **Monthly** | Chosen date(s) or last day at 00:00 | Same as above | Subscription reminders, updates |
| **Birthday** | Member birth date | Same as above | Birthday bonuses, celebratory perks |
| **Anniversary** | Membership signup date | Same as above | Loyalty anniversary bonuses |
Additional filters can be applied in Rule Conditions—even if not selectable at the audience level.
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### ✅ Best Practices
* **Schedule thoughtfully**: Use appropriate frequency and timing (e.g. birthdays vs monthly).
* **Segment wisely**: Target specific audiences to increase relevance.
* **Rate-control your rewards**: Set sensible per-member and total limits before launching.
* **Monitor engagement**: Use dashboard analytics to identify spikes or drops.
* **Iterate using duplicates**: Copy campaigns for A/B testing.
* **Clean responsibly**: Deactivate and export before deleting, ensuring historical reward data remains accurate.
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