#3 Earn 1 stamp for every transaction
Last updated
Last updated
Business goals:
Number of transactions
Transaction frequency
Loyalty mechanism: Currency
Description:
A stamp-based loyalty campaign, where members earn a single loyalty currency every time they do a transaction with the loyalty card.
The campaign encourages customers to visit more often and reward shopping frequency instead of the transaction value.
The campaign is highly effective in industries with a higher shopping frequency e.g. quick-service restaurants.
Default configuration:
Campaign type: Direct
Trigger: Transaction
Rules:
Conditions: None
Effects: Give 1 stamp for the transaction (Add units -> Wallet type: Stamps wallet -> Calculation formula: 1)
Actionable tips:
Set up a limit of transactions per day/hour to avoid fraud and control the costs of the campaign.
To maximize customer shopping frequency even more, consider allowing members to exchange earned points for time-limited discount coupons for the next purchase.
Offer different stamp ratios for different tiers, to encourage customers to progress between your tiering strategy.
