#7 Register to the program and get 50 bonus points

#7 Register to the program and get 50 bonus points

Business goals:

• Customer acquisition

• Customer Activation

Loyalty mechanism: Loyalty currency

Description:

• One of the most popular campaigns to drive new customer acquisition.

• The campaign rewards new members for registering and activating their loyalty program accounts.

• Thanks to using points as a reward benefit, the customer is familiarized with program mechanics and perceives points as "currency" from the beginning of their loyalty program journey.

• This can be a constant welcome bonus, or a temporary campaign to drive acquisition.

Default configuration:

• Campaign type: Direct

• Campaign trigger: Account activation (Internal event -> Event type: Member was activated)

• Rules:

  • Conditions: None

  • Effects: Give 50 points (Add units -> Wallet type: Points wallet -> Calculation formula: 50)

Actionable tips:

• Decide on the number of bonus points carefully. The number of welcome points should be big enough to attract members (also from the communication standpoint—e.g., halfway to your first reward), but small enough to force users to engage in further activities (transactions).

• Limit the campaign to be performed only once in the whole lifecycle of the member.

Campaign JSON file to import

811B

#7 Register to the program and get 50 bonus points.json