#8 Get 30 bonus points for your first transaction in the loyalty program

Business goals:

• Customer acquisition

• Customer activation

Loyalty mechanism: Loyalty currency

Description:

• Classic activation campaign that encourages new members of the loyalty program to perform their first purchase with the loyalty card.

• Using points as an incentive helps new users to understand general program mechanisms.

• This can be a constant welcome bonus, or a temporary campaign to drive acquisition.

Default configuration:

Campaign type: direct

Campaign trigger: Account activation (Internal event -> Event type: Member was activated)

Rule:

• Conditions: Member has done the first transaction (First transaction date -> Is after: date when the campaign was started)

• Effects: Give 30 points (Add units -> Wallet type: Points wallet -> Calculation formula: 30)

Actionable tips:

• Consider setting up the minimum purchase value to avoid overuse (especially if the amount of points is significant).

• Limit the campaign to be performed only once in the whole lifecycle of the member.

• Consider using different incentives as a reward for the first purchase e.g. 10% off coupon for the next purchase.