#8 Get 30 bonus points for your first transaction in the loyalty program
Business goals:
Customer acquisition
Customer activation
Loyalty mechanism: Loyalty currency
Description:
Classic activation campaign that encourages new members of the loyalty program to perform their first purchase with the loyalty card.
Using points as an incentive helps new users to understand general program mechanisms.
This can be a constant welcome bonus, or a temporary campaign to drive acquisition.
Default configuration:
Campaign type: direct
Campaign trigger: Account activation (Internal event -> Event type: Member was activated)
Rule:
Conditions: Member has done the first transaction (First transaction date -> Is after: date when the campaign was started)
Effects: Give 30 points (Add units -> Wallet type: Points wallet -> Calculation formula: 30)
Actionable tips:
Consider setting up the minimum purchase value to avoid overuse (especially if the amount of points is significant).
Limit the campaign to be performed only once in the whole lifecycle of the member.
Consider using different incentives as a reward for the first purchase e.g. 10% off coupon for the next purchase.
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