# #8 Get 30 bonus points for your first transaction in the loyalty program

### #8 Get 30 bonus points for your first transaction in the loyalty program

**Business goals:**

* Customer acquisition
* Customer Activation

**Loyalty mechanism:** Loyalty currency

**Description:**

* Classic activation campaign that encourages new members of the loyalty program to perform their first purchase with the loyalty card.
* Using points as an incentive helps new users to understand general program mechanisms.
* This can be a constant welcome bonus, or a temporary campaign to drive acquisition.

**Default configuration:**

* **Campaign type:** Direct 
* **Campaign trigger:** Account activation *(Internal event -> Event type: Member was activated)* 
* **Rule:**
  * **Conditions:** Member had done the first transaction *(First transaction date -> Is after: date when the campaign was started)*
  * **Effects:** Give 30 points *(Add units -> Wallet type: Points wallet -> Calculation formula: 30)*

{% hint style="info" %}
**Actionable tips:**

* Consider setting up the minimum purchase value to avoid overuse (especially if the amount of points is significant).
* Limit the campaign to be performed only once in the whole lifecycle of the member.
* Consider using different incentives as a reward for the first purchase e.g. 10% off coupon for the next purchase.
  {% endhint %}

### Campaign JSON file to import

{% file src="/files/RNc9q6fYDSQV0crBcNaZ" %}


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