#8 Get 30 bonus points for your first transaction in the loyalty program

#8 Get 30 bonus points for your first transaction in the loyalty program

Business goals:

  • Customer acquisition

  • Customer Activation

Loyalty mechanism: Loyalty currency

Description:

  • Classic activation campaign that encourages new members of the loyalty program to perform their first purchase with the loyalty card.

  • Using points as an incentive helps new users to understand general program mechanisms.

  • This can be a constant welcome bonus, or a temporary campaign to drive acquisition.

Default configuration:

  • Campaign type: Direct

  • Campaign trigger: Account activation (Internal event -> Event type: Member was activated)

  • Rule:

    • Conditions: Member had done the first transaction (First transaction date -> Is after: date when the campaign was started)

    • Effects: Give 30 points (Add units -> Wallet type: Points wallet -> Calculation formula: 30)

Campaign JSON file to import

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