# #4 Buy product ACME 123 and earn 100 points

### #4 Buy product ACME 123 and earn 100 points

**Business goals:** 

* Product sales 
* Higher margin

**Loyalty mechanism:** Currency

**Description:**

* This campaign rewards members with loyalty currency every time they buy a specific product.
* The campaign is perfect in cases where you need to clear stock of a specific product, want to promote a product with a higher margin, or want to promote a newly introduced product among the customer base.

**Default configuration:**

<figure><img src="/files/O00dkandoaQgfh6BdHA2" alt=""><figcaption></figcaption></figure>

* **Campaign type:** Direct
* **Trigger:** Transaction
* **Rules:**
  * **Condition:** At least 1 ACME 123 product in the transaction *(Quantity of product with a specific SKU -> SKU: 123, IS greater or equal to 1)*
  * **Effect:** Give 100 points *(Add units -> Wallet type: Points wallet -> Calculation formula: 100)*

{% hint style="info" %}
**Actionable tips:**

* Set a time limit when the campaign is active to maximize the campaign efficiency e.g. members can earn an extra 200 points for buying ACME products during the upcoming weekend.
* While calculating the number of loyalty currencies, always consider the margin on the product.
* If you want to reward customers for buying any product from the group use different conditions e.g. quantity of products from a specific category.
  {% endhint %}

### Campaign JSON file to import

{% file src="/files/nPMse0J1kj1oh05zByYb" %}


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