#4 Buy product ACME 123 and earn 100 points
Last updated
Last updated
Business goals:
Product sales
Higher margin
Loyalty mechanism: Currency
Description:
This campaign rewards members with loyalty currency every time they buy a specific product.
The campaign is perfect in cases where you need to clear stock of a specific product, want to promote a product with a higher margin, or want to promote a newly introduced product among the customer base.
Default configuration:
Campaign type: Direct
Trigger: Transaction
Rules:
Condition: At least 1 ACME 123 product in the transaction (Quantity of product with a specific SKU -> SKU: 123, IS greater or equal to 1)
Effect: Give 100 points (Add units -> Wallet type: Points wallet -> Calculation formula: 100)
Actionable tips:
Set a time limit when the campaign is active to maximize the campaign efficiency e.g. members can earn an extra 200 points for buying ACME products during the upcoming weekend.
While calculating the number of loyalty currencies, always consider the margin on the product.
If you want to reward customers for buying any product from the group use different conditions e.g. quantity of products from a specific category.
