2023
See the complete list of features introduced back in 2023.
December 2023
Dashboard Units Overview
A set of additional metrics per wallet has been added, including the metrics for issued points, pending, spent, pending, and expired, as well as redemption rate and breakage rate. It is now possible to see the amount of active points as well.
Return Transactions
A new campaign trigger has been added, allowing the specification of transaction types to streamline the return process. However, at the current moment, the functionality does not verify whether the returned items match those from the original transaction or if the quantities of products align.
Campaigns - Conditions Command bar
A new interface for selecting campaign conditions, featuring a tab named Popular Conditions has been created. This tab will utilize the browser's local storage to display recently selected conditions. Conditions will be included in this tab if they've been added at least three times.
November 2023
Dashboard - Units Overview
The Units Overview on the Dashboard in the admin panel allows for the analysis of the history of issued units by wallet type. This feature provides administrators with valuable insights into unit distribution and trends over time, directly from the dashboard interface.
Variables Catalog
Thanks to the Catalog of Variables feature adding and managing campaigns is way more convenient. We added a new module, where you can import grouped values from CSV files. Instead of typing thousands of values while creating a new condition, now it's possible to choose the whole group.
Custom Events Export to S3 Bucket
The data available for export to AWS S3 is now extended by the Custom Events file, which shows a complete list of the Custom Events that exist in the system.
October 2023
Follow-up Campaigns
Campaign Completion segment condition was added to the Segment module, and it is possible to create a segment of Members who completed a Campaign x time in a period of last x days (max of 62), last x weeks (max of 8) and last x months (max of 2). Along with the Campaign Visibility feature, it is possible to create follow-up Campaigns that are visible and available to the Members one after another, giving the option to implement additional gamification flows.
Campaign Visibility
The campaign visibility feature enables you to decide if a campaign should be shown to everyone, a specific segment, or a particular tier. This flexibility allows for targeted marketing strategies and personalized user experiences within the platform.
September 2023
Table Search by name
Several tables now include a search bar feature, enabling users to efficiently search for resources by name. This functionality enhances navigation and allows for quicker access to specific data within the tables.
Multiwallets Member limitation status
The status of units limitation per Member’s wallet is now visible in the Single Member View.
August 2023
New occurrence in Achievements - In the last x days
A new Achievement occurrence allows counting the number of events (Transactions, Custom Events) in a chosen number of last days. This setting is less strict than the “In a row” occurrence, which resets the Member's progress when there is a gap in the streak. It is also possible to set up limits for triggering the rules, e.g., count only one transaction a day.
Sample business cases:
Log in 5 times in 7 days, once a day, and get 100 points
Make 5 Transactions in 30 days and get a voucher for 25$
Matching Transaction with customerId as an identification factor
Transactions can be matched with Members using customerId on top of email, phone and loyaltyCardNumber fields.
July 2023
Active Members: Custom Events configuration
Configuring the definition of Active Member, including Custom Events assigned to their profile is now possible. OR/AND conditions are available to be set with transactions and Custom Events.
Rewards - Percentage coupon
The Rewards module now includes a dedicated Coupon Type specifically for percentage discounts, allowing for the direct specification of the discount percentage value. This enhancement simplifies the process by eliminating the need for Custom Attributes to define percentage discounts, offering a more streamlined approach to creating and managing percentage-based coupons.
Duplicate Campaign
You can now duplicate an existing Campaign for reuse. The new Campaign is created with “Copy” in its name and is set to inactive by default, allowing for easy modification and activation as needed.
Export Redemption Codes
Administrators now have the capability to export redemption codes directly from the admin panel.
Reward - Coupon-specific expiration date
Rewards now feature the option to set a specific expiration date for all coupons associated with a given Reward. Additionally, the expiration date can be specified at the time of coupon redemption, providing greater flexibility in managing the validity period of coupons.
June 2023
Single Campaign analytics
Single Campaign View was added, and it contains two metrics that can be used to track Campaign performance:
Total engagement: Total number of times the campaigns engaged members within the set date range.
Engaged members: Total number of members engaged with the campaigns at least once within the set date range.
May 2023
Multi-dimensional achievements
Open Loyalty supports the creation of hybrid achievements by combining various triggers.
These are sample cases:
Share a post on social media and make a purchase for at least 50$
Walk 10,000 steps five days in a row and buy three products from the supplements category
Segmentation based on location and age
This feature allows for refined targeting by incorporating demographic and geographical criteria such as country, city, province, and postal code.
Specify Wallet for the Reward
Now, for each Reward, you can designate a specific Wallet from which units will be redeemed. This feature is accessible through both the Add/Edit Reward form in the admin panel and via API, offering greater flexibility in managing rewards and redemptions.
Admin Panel Import UI
The admin panel now includes a user interface for the import functionality, enabling a new method for importing Members directly through the admin Panel. This update simplifies the process of adding members to the system, enhancing the user experience and administrative efficiency.
April 2023
Units Conversion Coupon
It is now possible to create a new coupon type that allows converting the Member’s units to a monetary value. It simplifies the management of coupons and enables burning points to just one high-value coupon rather than several lower-value ones. This approach helps to engage the Members more and drive sales.
Redemption (QR) Codes Campaigns
This new Campaign mechanic allows the creation of a set of codes that will yield an effect(Rewards, Units, etc) to the Member who is scanning it. OL can generate and validate the codes that can be presented in any desirable way (string, QR codes, bar codes, etc) to the Member. One of the cases involves printing the codes on the products to encourage customers to buy them.
Dashboard - General overview of active members
It is now possible to configure the Active Member definition in Settings. The definition takes into account the number of days that passed from the last Transaction of a given Member. Then Open Loyalty will gather and display the analytics data on these Members.
March 2023
Multi-level referrals
It is now possible to set up the number of levels for which the referral Campaign will be triggered. For example for Referral Level = 2, and situation: Mary invites John and John invites Kate and Kate makes a transaction. In this case, both John (Level 1 referral) and Mary(Level 2 referral) will get the Campaign Effect(Points, Rewards, etc.). It is also possible to vary the Rewards based on the given level of Referral so that Mary can get a different Reward than John.
Dashboard - General Overview
New Dashboard element - General overview with various metrics was added.
New metrics include:
Registered members
Revenue
Avg. spending
Transactions
Avg. transaction value
Avg. number of transactions
February 2023
Export to S3 - Achievements progress
It is possible to export Achievements progress as a CSV file to the S3 bucket.
Export to S3 Bucket
It is possible to export Transactions, Rewards Redemption, Achievements as CSV files to the S3 bucket.
Campaign Effect - Assign/Delete Member CustomAttribute
There are two new Effects added in Campaigns:
Set Member Custom Attribute - it allows setting the Custom Attribute on the Member profile as an effect of a Campaign. Use cases: assigning badges, assigning custom units to be rewarded ratio, custom segmentation, chaining Campaigns
Delete Member Custom Attribute - it allows deleting Custom Attributes from the Member profile.
Additionally, it is possible to use numerical Member Custom Attributes in Campaigns in Effects, e.g. give units with custom individualised ratio for each Member.
January 2023
Export to S3 Bucket - Campaigns Usage, Members, Campaigns, Tiers
It is possible to export Campaigns Usage, Members, Campaigns, and Tiers as CSV files to the S3 Bucket.
Global limitations
It is now possible to set a global limitation. There are two configurations:
global wallet limitation - limit for all the wallets of the given type
member wallet limitation - separate limit for wallets of the given type per Member
It is possible to set different time constraints: hourly, daily, weekly, monthly, yearly and in total.
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