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  • Welcome to Open Loyalty!
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        • Using Member Custom Attributes
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  • Sample Setups
    • Good Practices
    • Pay with Points
    • Promo and Discounts in Cart
    • Sample Campaigns
      • #1 Earn 1 point for every $1 spent
      • #2 Earn 2x points when shopping on Monday morning
      • #3 Earn 1 stamp for every transaction
      • #4 Buy product ACME 123 and earn 100 points
      • #5 Refer a friend and get 100 points
      • #6 Refer 5 friends and get a $50 off coupon for the next purchase
      • #7 Register to the program and get 50 bonus points
      • #8 Get 30 bonus points for your first transaction in the loyalty program
      • #9 Cashback campaign
      • #10 Product meets selected criteria
    • Sample Achievements
      • #1 Celebrate summer - Buy 5 times between June and August
      • #2 Place 10 Orders above 50€ - Complete 10 transactions, for more than 50€ each
      • #3 Ambitious player - Log in to the game 3 times per week for 8 consecutive weeks
      • #4 SKU 'ABC' configuration - Spend total of 100$ on products with SKU 'ABC132' in September
      • #5 Workout track -Track a workout of at least 30 minutes for 5 days in a row
      • #6 4 referees made the transactions for 2 consecutive weeks
      • #7 2 referees made a transaction configuration
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  • #6 Refer 5 friends and get a $50 off coupon for the next purchase
  • Campaign JSON file to import

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  1. Sample Setups
  2. Sample Campaigns

#6 Refer 5 friends and get a $50 off coupon for the next purchase

#6 Refer 5 friends and get a $50 off coupon for the next purchase

Business goals:

  • Customer acquisition

Loyalty mechanism:

  • Coupons Rewards

  • Referrals

  • Achievements

Description:

  • With this campaign, members will get a special reward after referring 5 new customers. Bonus points are added only when the new members of the loyalty program complete their first purchase.

  • This type of campaign can be used to boost new user acquisition, especially in the first weeks after the program's launch.

  • To configure the campaign you will have to define the achievement that will count the number of newly referred customers who successfully completed the order. Next, we will configure campaigns triggered by this achievement and apply suitable effects.

Default configuration:

Achievement: "5 newly referred members do the first transaction"

  • Achievement type: referral achievement

  • Trigger: Transaction

  • Achievement count: Number of event occurrences

  • Achievement goal: 5 Select -> The goal corresponds to the number of referees. Each referee needs to complete one transaction.

Campaign

  • Campaign type: referral

  • Campaign trigger: achievement “5 newly referred members do the first transaction”

  • The rule for referer:

    • Conditions: None

    • Effects: Give $50 off coupon for the next purchase (Give reward -> reward: $50 off coupon for the next purchase)

Actionable tips:

  • Avoid rewarding referrals based only on the registration in the loyalty program.

  • Consider creating a set of campaigns where the more new members are referred, the better the rewards are. For example “Refer 5 friends and get $50 off coupon for the next purchase” and “Refer 520 friends and get an ACME product for free”.

  • Experiment with different types of effects like discount coupons instead of loyalty currency.

Campaign JSON file to import

Last updated 5 months ago

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#6 Refer 5 friends and get a $50 off coupon for the next purchase.json