Segment Conditions

In this section, you will find a list of conditions that you can base your segments on.

Segment conditions

Conditions can be added separately in a specific Segment or mixed to create a Segment with a more advanced group. In this article, we'll briefly describe the differences between them, what data they need, and how to use them.

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Customer profile recurring dates:

• Birthday in X number of days

• Registration date in X number of days

Create a Segment for Members who have had birthdays or signed in on a certain number of days.

For example:

The Segment to which Members who have birthdays within 14 days of today or who registered will be assigned.

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Age

A Segment of members in a specific age group is calculated based on the member's birthday.

For example: Members in the age group between 35 and 65

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Country

A Segment of members located in a specific country.

For example: Members from France

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City

A Segment of members located in a specific city.

For example: Members from London

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Province

A Segment of members located in a specific province.

For example: Members from Birmingham

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Postal code

A Segment of members located in a specific province.

For example: Members from BT22 1AZ

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Achievement completion

The condition that allows for grouping the members who have completed the specific achievement.

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Achievement progression overall rules

The condition that allows for grouping the members who have progressed the specific achievement for overall rules.

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Achievement progression last x days rules

The condition that allows for grouping the members who have progressed the specific achievement in the last x days rules.

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Avg. purchase transaction value range

A Segment of Members whose average Transaction value is within the defined range.

For example:

A Segment with assigned Members whose average value of all Transactions is in the range 1750 - 2500.

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Bought in a specific channel

The Segment with Members who have purchased a specific channel (at least once).

For example:

A Segment with Members who purchased in your online store or one of the offline stores.

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Bought products with custom attributes

The Segment of Members who purchased products with a label on the product, which is on the label list. Tags are key-value pairs that can be attached to products.

For example:

A Segment with assigned Members who bought trousers(key) - jeans(value).

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Bought specific brands

The Segment of Members who have purchased products from a specific brand, which is on the list of brands.

For example:

A Segment with Members who bought a product from the brand Bosch.

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Bought specific SKU

The Segment of Members who have purchased products with a specific SKU.

For example:

A Segment with Members who bought products with a specific SKU “123QWE” or “ZXC321”.

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Custom members list

The Segment of Members who were added by an admin user.

For example:

A Segment with the most active Members. The admin can search via e-mail or member ID to add the custom list. The example below presents the list with the member IDs:

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Daily gross value in a given period

A Segment of Members who have spent a specified gross value per day in a specified period.

For example:

A Segment of Members who spent between 20 and 400 gross value per day from 01-01-2021 to 01-10-2021.

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Daily gross value in last x days

The Segment contains Members who spent a certain gross value per day in the last x days.

For example:

A Segment of Members who spent between 20 and 400 gross value per day in the last three days.

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Gender

Member Segment that is set to a specific gender.

For example:

A Segment with Members who have set their gender to female.

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Last purchase transaction/Custom event within the x and y days

The segment of members who have had a transaction or Custom events between the last x and y days.

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Members tier

This condition allows for grouping the members based on the tier the member is in.

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Members have such custom attribute values

The Segment of Members who have tags value are the same as on the list. Tags are key-value pairs that you can attach to Members while creating or editing an account.

For example:

A Segment of wholesale or individual Members (Key – member type, Value – wholesale or Key – Member type, Value – individual)

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Members who have such custom attributes

The Segments of Members who have tags value are the same as on the list. Tags are key-value pairs that you can attach to Members during creating or editing an account.

For example:

Create a Segment of Members belonging to Key - Member type: group

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Number of purchase transactions in a given period

A Segment of Members with specific transactions in the selected timeframe (calendar dates).

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Number of purchase transactions

A Segment of Members with the number of Transactions within the specified range.

For example:

A Segment of Members whose Transactions count is between 10-20

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Purchase transaction within the last X number of days

The Segment with Members who made the last purchase in the last x days.

For example:

A Segment with Members who last purchased in the 5 days.

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Purchase transaction date range

The Segment with Members who made a purchase (at least one) within the specified date range.

For example:

A Segment with Members who made purchases in the first two weeks of March.

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Purchase transaction value range

The Segment of Members whose overall amount of Transactions is within the range.

For example:

A Segment of Members whose value of Transactions is between $100 - $200.

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Total spending in a given period

The Segment with Members who have spent a specified total gross value in a specified period.

For example:

A Segment with Members who spent between 2000 and 3000 total gross value from 01-02-2021 to 02-03-2021.

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Total spending in last x days

The Segment contains Members who spent a certain total gross value in the last x days.

For example:

A Segment of Members who spent between 250 and 400 total gross value in the last three days.

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% of purchase transactions in channel

The Segment of Members whose number of Transactions in a specified channel is within a specific percent value.

For example:

A Segment of Members whose 18% of all Transactions were carried out in a specific channel.

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Specific custom events in last x days / last specific custom event

The group of members who have received the specific custom event in the last x days.