Segment Conditions
In this section, you will find a list of conditions that you can base your segments on.
Segment conditions
Conditions can be added separately in a specific Segment or mixed to create a Segment with a more advanced group. In this article, we'll briefly describe the differences between them, what data they need, and how to use them.
Customer profile recurring dates:
Birthday in X number of days
Registration date in X number of days
Create a Segment for Members who have had birthdays or signed in on a certain number of days.
For example:
The Segment to which Members who have birthdays within 14 days of today or who registered will be assigned.
Age
A Segment of members in a specific age group is calculated based on the member's birthday.
For example: Members in the age group between 35 and 65
Country
A Segment of members located in a specific country.
For example: Members from France
City
A Segment of members located in a specific city.
For example: Members from London
Province
A Segment of members located in a specific province.
For example: Members from Birmingham
Postal code
A Segment of members located in a specific province.
For example: Members from BT22 1AZ
Avg. transaction value range
A Segment of Members whose average Transaction value is within the defined range.
For example:
A Segment with assigned Members whose average value of all Transactions is in the range 1750 - 2500.
Bought in specific channel
The Segment with Members who have purchased a specific channel (at least once).
For example:
A Segment with Members who purchased in your online store or one of the offline stores.
Bought products with custom attributes
The Segment of Members who purchased products with a label on the product, which is on the label list. Tags are key-value pairs that can be attached to products.
For example:
A Segment with assigned Members who bought trousers(key) - jeans(value).
Bought specific brands
The Segment of Members who have purchased products from a specific brand, which is on the list of brands.
For example:
A Segment with Members who bought a product from the brand Bosch.
Bought specific SKU
The Segment of Members who have purchased products with a specific SKU.
For example:
A Segment with Members who bought products with a specific SKU “123QWE” or “ZXC321”.
Custom members list
The Segment of Members who were added by an admin user.
For example:
A Segment with the most active Members. The admin can search via e-mail or member ID to add the custom list. The example below presents the list with the member IDs:
Members have such custom attribute values
The Segment of Members who have tags value are the same as on the list. Tags are key-value pairs that you can attach to Members while creating or editing an account.
For example:
A Segment of wholesale or individual Members (Key – member type, Value – wholesale or Key – Member type, Value – individual)
Members who have such custom attributes
The Segments of Members who have tags value are the same as on the list. Tags are key-value pairs that you can attach to Members during creating or editing an account.
For example:
Create a Segment of Members belonging to Key - Member type: group
Daily gross value in a given period
A Segment of Members who have spent a specified gross value per day in a specified period.
For example:
A Segment of Members who spent between 20 and 400 gross value per day from 01-01-2021 to 01-10-2021.
Daily gross value in last x days
The Segment contains Members who spent a certain gross value per day in the last x days.
For example:
A Segment of Members who spent between 20 and 400 gross value per day in the last three days.
Gender
Member Segment that is set to a specific gender.
For example:
A Segment with Members who have set their gender to female.
Transaction within the last X number of days
The Segment with Members who made the last purchase in the last x days.
For example:
A Segment with Members who last purchased in the 5 days.
Transaction date range
The Segment with Members who made a purchase (at least one) within the specified date range.
For example:
A Segment with Members who made purchases in the first two weeks of March.
Total gross value in given period
The Segment with Members who have spent a specified total gross value in a specified period.
For example:
A Segment with Members who spent between 2000 and 3000 total gross value from 01-02-2021 to 02-03-2021.
Total gross value in last x days
The Segment contains Members who spent a certain total gross value in the last x days.
For example:
A Segment of Members who spent between 250 and 400 total gross value in the last three days.
Transaction count range
A Segment of Members with the number of Transactions within the specified range.
For example:
A Segment of Members whose Transactions count is between 10-20.
% of transactions in channel
The Segment of Members whose number of Transactions in a specified channel is within a specific percent value.
For example:
A Segment of Members whose 18% of all Transactions were carried out in a specific channel.
Transaction value range
The Segment of Members whose overall amount of Transactions is within the range.
For example:
A Segment of Members whose value of Transactions is between $100 - $200.
Transaction/Custom event between last x and y days
The segment of members who have had a transaction or Custom events between the last x and y days.
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