# Follow-up Campaigns
Follow-up campaigns let you build a **campaign chain**. Completing one campaign unlocks the next.
{% hint style="info" %}
The **Visibility** and **Availability** concepts described here are supported across **Campaigns**, **Referral Campaigns**, and **Challenges** (new feature).
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### Overview
A follow-up campaign is a loyalty campaign that becomes **available/visible** only after a member completes a previous campaign.
Unlocking the next campaign is the reward for finishing the previous one.
### Business goals
Use follow-up campaigns to:
* Drive repeat purchases with progressive rewards.
* Create onboarding journeys (first purchase → second purchase → subscription).
* Build multi-step gamification without running campaigns in parallel.
### How it works
1. A member completes **Campaign A**.
2. The member qualifies for a **segment** based on that completion.
* **Campaign completion** segments support a rolling time window (for example: *completed in the last X days*).
* **Challenge completion** segments are **not** time-scoped (completion is treated as *ever completed*).
3. **Campaign B** is configured with that segment in its conditions and/or visibility.
4. When the member joins the segment, Campaign B becomes available.
{% hint style="warning" %}
Segment membership can take \~10 minutes to update after campaign completion.
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### Example setup (A → B → C, with a fallback D)
Example scenarios:
* Member completes **Campaign A** → can see/unlock **Campaign B**
* Member completes **Campaign B** → can see/unlock **Campaign C**
* Member does **not** complete A–C → can see and complete **Campaign D**
{% stepper %}
{% step %}
### Create Campaign A
Go to **LOYALTY MODULES → Campaigns**.
Create **Campaign A** with the start/end date (example: 22.10.23 – 28.10.23).
In this example, customers who spend **€100+** receive **50 points**.
{% endstep %}
{% step %}
### Create a segment for “completed Campaign A”
Go to **GENERAL → Members → Segments**.
Create a segment with condition **Campaign completion** (example: complete campaign **1** time over the last **15** days).
Select **Campaign A**.
{% endstep %}
{% step %}
### Create Campaign B for members in the segment
Go to **LOYALTY MODULES → Campaigns**.
Create **Campaign B** with the next start/end date (example: 29.10.23 – 04.11.23).
Use condition **Member segment** and select the segment from the previous step.
Set rewards/effects for your use case.
{% endstep %}
{% step %}
### Create a segment for “completed Campaign B”
Go to **GENERAL → Members → Segments**.
Create a segment with condition **Campaign completion** for **Campaign B**.
{% endstep %}
{% step %}
### Create Campaign C
Go to **LOYALTY MODULES → Campaigns**.
Create **Campaign C** (example: 05.11.23 – 11.11.23).
Use condition **Member segment(s)** and select the segment from the previous step.
Set rewards/effects for your use case.
{% endstep %}
{% step %}
### Create a segment for “did not complete Campaign A”
Go to **GENERAL → Members → Segments**.
Create a segment with condition **Campaign completion** (example: complete campaign **0** times over the last **7** days).
Select **Campaign A**.
{% endstep %}
{% step %}
### Create Campaign D (fallback)
Go to **LOYALTY MODULES → Campaigns**.
Create **Campaign D** with a timeframe that covers A, B, and C (example: 29.10.23 – 11.11.23).
In campaign conditions:
* Include the “did not complete Campaign A” segment.
* Exclude segments for members who completed Campaign B and Campaign C.
In campaign visibility:
* Restrict visibility to the “did not complete Campaign A” segment.
Use different conditions in A vs D, so members can’t complete both unintentionally.
{% endstep %}
{% endstepper %}
### Tips and gotchas
{% hint style="info" %}
**Segments and “Last X days”**
This applies to segments based on **Campaign completion**.
* Same timeframe for all follow-ups: set **Last X days** to match the full chain (start of A → end of D).
* Different timeframes: set **Last X days** to cover the relevant past window for the segment.
* Segment completion count must be `<=` the campaign limitation per member.
* Prefer an end date for every follow-up campaign.
{% endhint %}
{% hint style="info" %}
**Campaign completion vs Challenge completion segments**
Both **Campaigns** and **Challenges** support visibility for a given **segment** or **tier**.
The key difference is segment membership timing:
* **Campaign completion**: can be limited to *completion in the last X days/weeks/months*.
* **Challenge completion**: not limited by time (member stays “completed” once they finish it).
{% endhint %}
{% hint style="info" %}
**Fallback campaign safety (A vs D)**
If the member doesn’t complete Campaign A, they might unlock Campaign D immediately.
To avoid overlap:
* Use different conditions in A and D.
* In D, set visibility to the “completed A 0 times” segment.
* In D conditions, exclude segments for members who completed A and B.
{% endhint %}
### “Last X days/weeks/months” examples
Examples for the field **Member completed the campaign in the last X days/weeks/months**.
{% hint style="info" %}
To include completions **only** from the current day/week/month, set **X = 0**.
{% endhint %}
**Current time: 2023-09-29 13:30:00 (days)**
* `0` → 2023-09-29 00:00:00 – 2023-09-29 13:30:00
* `1` → 2023-09-28 00:00:00 – 2023-09-29 13:30:00
**Current time: 2023-09-29 13:30:00 (weeks, week starts Monday)**
* `0` → 2023-09-25 00:00:00 – 2023-09-29 13:30:00
* `1` → 2023-09-18 00:00:00 – 2023-09-29 13:30:00
**Current time: 2023-09-29 13:30:00 (months)**
* `0` → 2023-09-01 00:00:00 – 2023-09-29 13:30:00
* `1` → 2023-08-01 00:00:00 – 2023-09-29 13:30:00
{% endstep %}
{% step %}
### Create a segment for “completed Campaign B”
Go to **GENERAL → Members → Segments**.
Create a segment with condition **Campaign completion** for **Campaign B**.
{% endstep %}
{% step %}
### Create Campaign C
Go to **LOYALTY MODULES → Campaigns**.
Create **Campaign C** (example: 05.11.23 – 11.11.23).
Use condition **Member segment(s)** and select the segment from the previous step.
Set rewards/effects for your use case.
{% endstep %}
{% step %}
### Create a segment for “did not complete Campaign A”
Go to **GENERAL → Members → Segments**.
Create a segment with condition **Campaign completion** (example: complete campaign **0** times over the last **7** days).
Select **Campaign A**.
{% endstep %}
{% step %}
### Create Campaign D (fallback)
Go to **LOYALTY MODULES → Campaigns**.
Create **Campaign D** with a timeframe that covers A, B, and C (example: 29.10.23 – 11.11.23).
In campaign conditions:
* Include the “did not complete Campaign A” segment.
* Exclude segments for members who completed Campaign B and Campaign C.
In campaign visibility:
* Restrict visibility to the “did not complete Campaign A” segment.
Use different conditions in A vs D, so members can’t complete both unintentionally.
{% endstep %}
{% endstepper %}
### Tips and gotchas
{% hint style="info" %}
**Segments and “Last X days”**
This applies to segments based on **Campaign completion**.
* Same timeframe for all follow-ups: set **Last X days** to match the full chain (start of A → end of D).
* Different timeframes: set **Last X days** to cover the relevant past window for the segment.
* Segment completion count must be `<=` the campaign limitation per member.
* Prefer an end date for every follow-up campaign.
{% endhint %}
{% hint style="info" %}
**Campaign completion vs Challenge completion segments**
Both **Campaigns** and **Challenges** support visibility for a given **segment** or **tier**.
The key difference is segment membership timing:
* **Campaign completion**: can be limited to *completion in the last X days/weeks/months*.
* **Challenge completion**: not limited by time (member stays “completed” once they finish it).
{% endhint %}
{% hint style="info" %}
**Fallback campaign safety (A vs D)**
If the member doesn’t complete Campaign A, they might unlock Campaign D immediately.
To avoid overlap:
* Use different conditions in A and D.
* In D, set visibility to the “completed A 0 times” segment.
* In D conditions, exclude segments for members who completed A and B.
{% endhint %}
### “Last X days/weeks/months” examples
Examples for the field **Member completed the campaign in the last X days/weeks/months**.
{% hint style="info" %}
To include completions **only** from the current day/week/month, set **X = 0**.
{% endhint %}