Follow-up Campaigns
In this section, you will get to know everything related to the Follow-up Campaigns.
What is a follow-up campaign?
It refers to a type of loyalty campaign in which a member needs to fulfill specific conditions before unlocking a next/following campaign. Once members have completed one campaign, they can embark on the journey of unlocked campaigns.
In other words, unlocking campaigns is a reward for completing previous ones.
What is the business goal of a follow-up campaign?
Creating a follow-up campaign enables you to design advanced gamification scenarios that can engage members on multiple levels. The primary goal of this type of marketing campaign is to increase customer retention and sales by providing rewards to members who complete specific conditions.
Unlocking campaigns as a reward for completing previous ones encourages members to keep coming back and further engage with your business.
How does a follow-up campaign work?
Once one campaign is completed, it unlocks the next campaign for a member. Depending on different scenarios.
How to set up a follow-up campaign?
Examples of follow-up campaign configuration based on the scenario:
The member completes Campaign A > can see/unlock Campaign B
The member completes Campaign B > can see/unlock Campaign C
The member doesn’t complete Campaign A-C > can see/can complete Campaign D. The campaigns happen one after the other and never simultaneously. First goes A, B starts one week later, and so on.
Follow-up campaign configuration
STEPS:
Go to LOYALTY MODULES -> Campaigns -> Create a Campaign A with the start-end date (example 22.10.23 – 28.10.23) with the conditions and effect of your use case. In this example, customers who spend 100 Euros or more will receive 50 points.
Go to GENERAL -> Members -> Segments -> Create a Segment with the Condition “Campaign completion” (ex. Complete campaign 1 time over the last 15 days) and choose Campaign A from the list.
Go to LOYALTY MODULES -> Campaigns -> Create a Campaign B, with the start and end dates (for example, 29.10.23 – 04.11.23), with the Condition “Member segment” that you created in the 2nd step. Remember about setting effects based on your business case.
Go to GENERAL -> Members -> Segments -> Create a Segment with the Condition “Campaign completion” (ex. Complete campaign 1 time over the last 15 days) and choose Campaign B from the list.
Go to LOYALTY MODULES -> Campaigns -> Create a Campaign C, with the start and end dates (for example, 05.11.23 – 11.11.23), and the Condition “Member segments” that you created in the 4th step. Remember about setting effects based on your business case.
Go to GENERAL -> Members -> Segments -> Create a Segment with the Condition “Campaign completion (e.g., Complete campaign 0 times over the last 7 days) and choose Campaign A from the list.
Go to LOYALTY MODULES -> Campaigns -> Create a Campaign D with a time frame that includes the dates of Campaign A, B, and C (29.10.23-11.11.23) and Member segments that don’t contain the segments from Campaign B and C, but contain the segment from Step 6th. Also, set the visibility only for members from that segment. Remember to set different conditions to distinguish Campaign A from D.
Actionable tips:
The “last X days/weeks/months” examples
Examples for the field "Member completed the campaign in the last x *":
Current time: 2023-09-29 13:30:00, last_x_days option:
last days = "0" will affect members who complete the campaign between (and including): 2023-09-29 00:00:00 – 2023-09-29 13:30:00
last days = "1" will affect members who complete the campaign between (and including): 2023-09-28 00:00:00 – 2023-09-29 13:30:00
Current time: 2023-09-29 13:30:00, last_x_weeks option (the assumption is that the first day of the week is Monday)
last weeks = "0" will affect members who complete the campaign between (and including): 2023-09-25 00:00:00 – 2023-09-29 13:30:00
last weeks = "1" will affect members who complete the campaign between (and including): 2023-09-18 00:00:00 – 2023-09-29 13:30:00
Current time: 2023-09-29 13:30:00, last_x_months option
last months = "0" will affect members who complete the campaign between (and including): 2023-09-01 00:00:00 – 2023-09-29 13:30:00
last months = "1" will affect members who complete the campaign between (and including): 2023-08-01 00:00:00 – 2023-09-29 13:30:00
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