#5 Refer a friend and get 100 points
Last updated
Last updated
Business goals:
Customer acquisition
Loyalty mechanism: Currency Referrals
Description:
With this campaign, members get bonus points for referring a friend.
Reward points are added only when a new referred customer purchases something.
Referral campaigns will allow you to constantly generate a stream of new customers referred by existing members.
To configure this campaign we will have to use the referral type of the campaign and define a rule for the referrers.
Default configuration:
Campaign type: Referral
Trigger: Referee’s transaction
The rule for referrer:
Conditions: The referee has done the first transaction (Referee’s first transaction date -> Is after the date when the campaign was started)
Effects: Give 100 points (Add units -> Wallet type: Points wallet -> Calculation formula: 100)
Actionable tips:
Avoid rewarding referrals based only on the registration in the loyalty program.
Experiment with different types of effects like discount coupons instead of loyalty currency.
Set up a limit for the number of referrals a day to avoid fraud e.g. 5 friends per customer daily.
Consider setting up a minimum value for the referee's transaction to avoid generating a low-quality customer base.
