# #5 Refer a friend and get 100 points

### #5 Refer a friend and get 100 points

**Business goals:** 

* Customer acquisition

**Loyalty mechanism:** Currency Referrals

**Description:** 

* With this campaign, members get bonus points for referring a friend.
* Reward points are added only when a new referred customer purchases something.
* Referral campaigns will allow you to constantly generate a stream of new customers referred by existing members.
* To configure this campaign we will have to use the referral type of the campaign and define a rule for the referrers.

**Default configuration:** 

<figure><img src="/files/hA0vGdhM37EGYq367gPj" alt=""><figcaption></figcaption></figure>

* **Campaign type:** Referral
* **Trigger:** Referee’s transaction
* **The rule for referrer:**
  * **Conditions:** The referee has done the first transaction *(Referee’s first transaction date -> Is after the date when the campaign was started)*
  * **Effects:** Give 100 points *(Add units -> Wallet type: Points wallet -> Calculation formula: 100)*

{% hint style="info" %}
**Actionable tips:**

* Avoid rewarding referrals based only on the registration in the loyalty program.
* Experiment with different types of effects like discount coupons instead of loyalty currency.
* Set up a limit for the number of referrals a day to avoid fraud e.g. 5 friends per customer daily.
* Consider setting up a minimum value for the referee's transaction to avoid generating a low-quality customer base.
  {% endhint %}

### Campaign JSON file to import

{% file src="/files/HN2QcCyWT6chUyRTmytw" %}


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