#5 Refer a friend and get 100 points

#5 Refer a friend and get 100 points

Business goals:

• Customer acquisition

Loyalty mechanism: Currency Referrals

Description:

• With this campaign, members get bonus points for referring a friend.

• Reward points are added only when a new referred customer purchases something.

• Referral campaigns will allow you to constantly generate a stream of new customers referred by existing members.

• To configure this campaign we will have to use the referral type of the campaign and define a rule for the referrers.

Default configuration:

Campaign type: Referral

Trigger: Referee’s transaction

The rule for referer:

• Conditions: The referee has done the first transaction (Referee’s first transaction date -> Is after the date when the campaign was started)

• Effects: Give 100 points (Add units -> Wallet type: Points wallet -> Calculation formula: 100)

Actionable tips:

• Avoid rewarding referrals based only on the registration in the loyalty program.

• Experiment with different types of effects like discount coupons instead of loyalty currency.

• Set up a limit for the number of referrals a day to avoid fraud e.g. 5 friends per customer daily.

• Consider setting up a minimum value for the referee's transaction to avoid generating a low-quality customer base.