# #5 Refer a friend and get 100 points

### #5 Refer a friend and get 100 points

**Business goals:** 

* Customer acquisition

**Loyalty mechanism:** Currency Referrals

**Description:** 

* With this campaign, members get bonus points for referring a friend.
* Reward points are added only when a new referred customer purchases something.
* Referral campaigns will allow you to constantly generate a stream of new customers referred by existing members.
* To configure this campaign we will have to use the referral type of the campaign and define a rule for the referrers.

**Default configuration:** 

<figure><img src="https://2658975168-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcNVX03KZzmrGwJihLiEx%2Fuploads%2FZzy3XipHjLwvyKMIyjNb%2Fimage.png?alt=media&#x26;token=08c765b4-76dd-4368-b1cd-1d13419c9375" alt=""><figcaption></figcaption></figure>

* **Campaign type:** Referral
* **Trigger:** Referee’s transaction
* **The rule for referrer:**
  * **Conditions:** The referee has done the first transaction *(Referee’s first transaction date -> Is after the date when the campaign was started)*
  * **Effects:** Give 100 points *(Add units -> Wallet type: Points wallet -> Calculation formula: 100)*

{% hint style="info" %}
**Actionable tips:**

* Avoid rewarding referrals based only on the registration in the loyalty program.
* Experiment with different types of effects like discount coupons instead of loyalty currency.
* Set up a limit for the number of referrals a day to avoid fraud e.g. 5 friends per customer daily.
* Consider setting up a minimum value for the referee's transaction to avoid generating a low-quality customer base.
  {% endhint %}

### Campaign JSON file to import

{% file src="<https://2658975168-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcNVX03KZzmrGwJihLiEx%2Fuploads%2FjErwFzrbwGfMogmgjQx4%2F%235%20Refer%20a%20friend%20and%20get%20100%20points.json?alt=media&token=0bd04c8a-da45-418a-a415-5572c5788030>" %}