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  • Sample Setups
    • Good Practices
    • Pay with Points
    • Promo and Discounts in Cart
    • Sample Campaigns
      • #1 Earn 1 point for every $1 spent
      • #2 Earn 2x points when shopping on Monday morning
      • #3 Earn 1 stamp for every transaction
      • #4 Buy product ACME 123 and earn 100 points
      • #5 Refer a friend and get 100 points
      • #6 Refer 5 friends and get a $50 off coupon for the next purchase
      • #7 Register to the program and get 50 bonus points
      • #8 Get 30 bonus points for your first transaction in the loyalty program
      • #9 Cashback campaign
      • #10 Product meets selected criteria
    • Sample Achievements
      • #1 Celebrate summer - Buy 5 times between June and August
      • #2 Place 10 Orders above 50€ - Complete 10 transactions, for more than 50€ each
      • #3 Ambitious player - Log in to the game 3 times per week for 8 consecutive weeks
      • #4 SKU 'ABC' configuration - Spend total of 100$ on products with SKU 'ABC132' in September
      • #5 Workout track -Track a workout of at least 30 minutes for 5 days in a row
      • #6 4 referees made the transactions for 2 consecutive weeks
      • #7 2 referees made a transaction configuration
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  • #5 Refer a friend and get 100 points
  • Campaign JSON file to import

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  1. Sample Setups
  2. Sample Campaigns

#5 Refer a friend and get 100 points

Last updated 6 months ago

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#5 Refer a friend and get 100 points

Business goals:

  • Customer acquisition

Loyalty mechanism: Currency Referrals

Description:

  • With this campaign, members get bonus points for referring a friend.

  • Reward points are added only when a new referred customer purchases something.

  • Referral campaigns will allow you to constantly generate a stream of new customers referred by existing members.

  • To configure this campaign we will have to use the referral type of the campaign and define a rule for the referrers.

Default configuration:

  • Campaign type: Referral

  • Trigger: Referee’s transaction

  • The rule for referrer:

    • Conditions: The referee has done the first transaction (Referee’s first transaction date -> Is after the date when the campaign was started)

    • Effects: Give 100 points (Add units -> Wallet type: Points wallet -> Calculation formula: 100)

Actionable tips:

  • Avoid rewarding referrals based only on the registration in the loyalty program.

  • Experiment with different types of effects like discount coupons instead of loyalty currency.

  • Set up a limit for the number of referrals a day to avoid fraud e.g. 5 friends per customer daily.

  • Consider setting up a minimum value for the referee's transaction to avoid generating a low-quality customer base.

Campaign JSON file to import

905B
#5 Refer a friend and get 100 points.json