#1 Earn 1 point for every $1 spent

#1 Earn 1 point for every $1 spent

Business goals:

• Number of transactions

• Transaction value

Loyalty mechanism: Currency

Description:

• A classic spend-based loyalty campaign that rewards members for every purchase they make.

• The earning rule takes into consideration the value of the transaction. The bigger the value of the transaction, the higher the number of the loyalty currency is.

• The campaign is perfect for building permanent shopping habits among newly registered members of the loyalty program.

• Especially effective in industries with commodity goods with a wide range of products.

Default configuration:

Campaign details preview

• Campaign type: Direct

• Trigger: Purchase

• Rules:

  • Conditions: None

  • Effects: Give 1 point for every $1 spent (Add units -> Wallet type: Points wallet -> Calculation formula: 1 * transaction.grossValue)

Actionable tips:

• Set up a daily or hourly limit to avoid fraud.

• Set up a budget for the total number of loyalty currency to control the costs of the campaign.

• Exclude low-margin product categories from the calculation to increase the campaign ROI.

• Define different calculation ratios for different tiers to maximize the customer's lifetime value.

Campaign JSON file to import

805B

#1 Earn 1 point for every $1 spent.json