#1 Earn 1 point for every $1 spent

#1 Earn 1 point for every $1 spent

Business goals:

  • Number of transactions

  • Transaction value

Loyalty mechanism: Currency


  • A classic spend-based loyalty campaign that rewards members for every purchase they make.

  • The earning rule takes into consideration the value of the transaction. The bigger the value of the transaction, the higher the number of the loyalty currency is.

  • The campaign is perfect for building permanent shopping habits among newly registered members of the loyalty program.

  • Especially effective in industries with commodity goods with a wide range of products.

Default configuration:

Campaign type: Direct

Trigger: Transaction


  • Conditions: None

  • Effects: Give 1 point for every $1 spent (Add units -> Wallet type: Points wallet -> Calculation formula: 1 * Total transaction value)

Actionable tips:

  • Set up a daily or hourly limit to avoid fraud.

  • Set up a budget for the total number of loyalty currency to control the costs of the campaign.

  • Exclude low-margin product categories from the calculation to increase the campaign ROI.

  • Define different calculation ratios for different tiers to maximize the customer's lifetime value.

Last updated