#1 Earn 1 point for every $1 spent
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User Guide
Last updated
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Business goals:
Number of transactions
Transaction value
Loyalty mechanism: Currency
Description:
A classic spend-based loyalty campaign that rewards members for every purchase they make.
The earning rule takes into consideration the value of the transaction. The bigger the value of the transaction, the higher the number of the loyalty currency is.
The campaign is perfect for building permanent shopping habits among newly registered members of the loyalty program.
Especially effective in industries with commodity goods with a wide range of products.
Default configuration:
Campaign type: Direct
Trigger: Purchase
Rules:
Conditions: None
Effects: Give 1 point for every $1 spent (Add units -> Wallet type: Points wallet -> Calculation formula: 1 * transaction.grossValue)
Actionable tips:
Set up a daily or hourly limit to avoid fraud.
Set up a budget for the total number of loyalty currency to control the costs of the campaign.
Exclude low-margin product categories from the calculation to increase the campaign ROI.
Define different calculation ratios for different tiers to maximize the customer's lifetime value.
