# #9 Cashback campaign
## Cashback campaign overview
#### Business goals
Cashback Campaigns are a powerful tool in our arsenal to incentivize customer spending and encourage repeat purchases. They consist of offering customers a percentage of their purchase amount back as a reward, typically in the form of store credit or direct cashback.
**Benefits of Cashback Campaigns:**
* **Simplicity**: They are straightforward for customers to understand – the more they spend, the more cash they receive back.
* **Flexibility:** Cashback rewards can often be redeemed on future purchases or transferred to other accounts, providing flexibility and freedom to customers.
* **Motivation:** They serve as a tangible incentive for customers to choose our brand over competitors, especially if the cashback percentage is competitive.
It is possible to create Cashback Campaigns in Open Loyalty.
***
## Campaign configuration
The campaign configuration will contain two steps: creating a wallet and then a campaign.
{% hint style="success" %}
**Cashback campaign how-to**
**CREATE A CASHBACK WALLET:**
1. Go to **Wallets** -> **Types of Wallets**
2. Click **ADD NEW WALLET TYPE”**
3. Fill in the details of the wallet as needed, e.g.:
* Wallet name: Cashback wallet
* Wallet code: cashback
* Unit singular name: dollar
* Unit plural name: dollars
4. No expiration, pending, or limitation.
5. Set status to **Active**
6. Click **ADD WALLET TYPE**
**CREATE A CASHBACK CAMPAIGN**
1. Go to **Campaigns** -> **List of Campaigns**
2. Click **ADD CAMPAIGN**
3. Choose **Direct campaign** and **Purchase transaction** trigger
4. Fill in the Basic settings, e.g.:
* Campaign name: Get money back with each purchase!
* Start date: today
* Campaign visibility: Visible to everyone
5. Click **ADD NEW RULE** -> **+ADD EFFECT** e.g.: 0.3\*transaction.grossValue -> **SAVE EFFECT**
6. Set the Campaign status to **Active.**
{% endhint %}
### Campaign JSON file to import
{% file src="" %}