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  • Welcome to Open Loyalty!
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  • Sample Setups
    • Good Practices
    • Pay with Points
    • Promo and Discounts in Cart
    • Sample Campaigns
      • #1 Earn 1 point for every $1 spent
      • #2 Earn 2x points when shopping on Monday morning
      • #3 Earn 1 stamp for every transaction
      • #4 Buy product ACME 123 and earn 100 points
      • #5 Refer a friend and get 100 points
      • #6 Refer 5 friends and get a $50 off coupon for the next purchase
      • #7 Register to the program and get 50 bonus points
      • #8 Get 30 bonus points for your first transaction in the loyalty program
      • #9 Cashback campaign
      • #10 Product meets selected criteria
    • Sample Achievements
      • #1 Celebrate summer - Buy 5 times between June and August
      • #2 Place 10 Orders above 50€ - Complete 10 transactions, for more than 50€ each
      • #3 Ambitious player - Log in to the game 3 times per week for 8 consecutive weeks
      • #4 SKU 'ABC' configuration - Spend total of 100$ on products with SKU 'ABC132' in September
      • #5 Workout track -Track a workout of at least 30 minutes for 5 days in a row
      • #6 4 referees made the transactions for 2 consecutive weeks
      • #7 2 referees made a transaction configuration
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On this page
  • Cashback campaign overview
  • Campaign configuration
  • Campaign JSON file to import

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  1. Sample Setups
  2. Sample Campaigns

#9 Cashback campaign

Cashback campaign overview

Business goals

Cashback Campaigns are a powerful tool in our arsenal to incentivize customer spending and encourage repeat purchases. They consist of offering customers a percentage of their purchase amount back as a reward, typically in the form of store credit or direct cashback.

Benefits of Cashback Campaigns:

  • Simplicity: They are straightforward for customers to understand – the more they spend, the more cash they receive back.

  • Flexibility: Cashback rewards can often be redeemed on future purchases or transferred to other accounts, providing flexibility and freedom to customers.

  • Motivation: They serve as a tangible incentive for customers to choose our brand over competitors, especially if the cashback percentage is competitive.

It is possible to create Cashback Campaigns in Open Loyalty.


Campaign configuration

The campaign configuration will contain two steps: creating a wallet and then a campaign.

Cashback campaign how-to

CREATE A CASHBACK WALLET:

  1. Go to Wallets -> Types of Wallets

  2. Click ADD NEW WALLET TYPE”

  3. Fill in the details of the wallet as needed, e.g.:

    • Wallet name: Cashback wallet

    • Wallet code: cashback

    • Unit singular name: dollar

    • Unit plural name: dollars

  4. No expiration, pending, or limitation.

  5. Set status to Active

  6. Click ADD WALLET TYPE

CREATE A CASHBACK CAMPAIGN

  1. Go to Campaigns -> List of Campaigns

  2. Click ADD CAMPAIGN

  3. Choose Direct campaign and Purchase transaction trigger

  4. Fill in the Basic settings, e.g.:

    • Campaign name: Get money back with each purchase!

    • Start date: today

    • Campaign visibility: Visible to everyone

  5. Click ADD NEW RULE -> +ADD EFFECT e.g.: 0.3*transaction.grossValue -> SAVE EFFECT

  6. Set the Campaign status to Active.

Campaign JSON file to import

Last updated 6 months ago

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#9 Get money back with each purchase! 10% of transaction.json