Redemption Code

Learn more about campaign based on the redemption codes.

The Redemption Code trigger lets you run campaigns that react to members entering a generated code—whether it’s a numeric, alphanumeric, QR, or barcode—through the app, website, or admin UI. These campaigns are independent and need both code generation and a matching custom event schema to function.

The statuses of the codes will dynamically change each time the code is used.

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🛠️ Step-by-Step Setup

1

Create a Custom Event Schema

• Navigate to Custom Events → Custom Event Schemas

• Add a text-type attribute (e.g., promo_code) for your redemption codes.

• Save the schema status to Active

For more information on how to create a custom event schema, please refer to this section of the User Guide: Custom Event Schemas

2

Add Campaign

• Go to Campaigns or Referral Campaign → Add campaign

• Under Trigger, select Redemption Code

• Select your event name and attribute (from step 1)

3

Define Code Generation Settings

• Quantity: Number of initial codes to distribute (you can add more later)

• Length: Number of characters per code

• Prefix: Optional fixed text added before each code

• Character set: Choose numeric, alpha, or alphanumeric

4

Set Basic Campaign Details

• Name, Description, Translations

• Start/End Date, Display Order, Visibility (Everyone / Segment / Tier)

• Campaign Status – The campaign will start only if it is active

5

Add Rules

• Condition: (optional) e.g., only trigger for members in a specific tier.

• Effect: e.g., "Add 100 fixed points", "Issue coupon".

6

Set Limits & Budget

• Per-member frequency (e.g., once per month)

• Campaign-level spending caps (total units)

7

Summary

• Review the campaign configuration and amend if needed

• Click on Add Campaign

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📋 Managing Codes

• View or export codes: In the campaign list, click the ⋮ menu → Show, then optionally Export to CSV to extract the generated codes and their statuses. Statuses include used and unused.

• Track code usage: Dashboard metrics show total codes redeemed versus remaining codes left

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✅ Why Use Redemption Code Triggers

• Offline-to-Online engagement: Scanable codes from receipts, email, or in-store collateral.

• Limit control: Pre-generate and manage set code counts to control campaign scale.

• Flexible targeting: Conditions on the event attribute (promo_code) allow personalization (e.g., VIP-only codes).

• Full autonomy: Campaign logic is separate, ensuring your code campaigns don’t impact other campaign types.

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🧠 Best Practices

• Keep schemas simple—only include attributes needed for matching or personalization.

• Test thoroughly: Generate a small set of codes, import them into your schema attribute, and test redemption scenarios.

• Monitor redemption trends via the overview to adjust issuance or messaging.

• Rotate prefixes for limited-time campaigns to avoid reuse or confusion.